The mobile economy is rapidly changing the face of how business is done in the economy. Not only is it changing how you can sell to customers, but it is also changing the way that they interact with and purchase from businesses. The companies that know how to reach customers in the media will be the ones who are profitable both now and in the future. Here are some ways that mobile apps are changing how you market to your customers.

Industry Growth

Mobile app development is slated to be a $190 billion industry by 2020. This more than doubles the $88 billion that the industry netted in 2016. U.S. mobile app advertising revenue totaled $33 billion in 2016. Developers have earned nearly $100 billion to date just developing apps for the Apple platform. This number is even higher when you factor in the Android system. Just in the Google Store alone, there are nearly 3 million apps. It is clear the growth of this industry is going to be exponential, creating opportunities for those who can master and leverage apps. This is understandable considering the fact that the average mobile phone user in the U.S. looks at their device an average of 47 times each day. On top of that, 2018 reports showed that 52 percent of web traffic came from mobile users. This is already a significant number, and mobile use is expected to grow. If your business is not playing in this marketplace, it is leaving a potentially huge source of money on the table as apps have taken over the way that consumer decisions are made.

User Behavior

More and more, customers do not simply wait until they are in front of their desktop computer in order to make a purchase or even a decision as to what to buy. Instead, they will have likely reached a conclusion with their mobile device in their hand. If you do not have an app, you are likely missing out on the chance to interact with customers. Many consumers do not even want to use the internet browser on their mobile devices to purchase products. Instead, apps give them a convenient shortcut that they will use to make their purchases even more quickly than they would otherwise. Doing your research by gaining user behavior data is essential. When purchasing through an app, consumer decisions will be even more rapid than they would in a store. Customers will decide within a matter of minutes whether they want to make a purchase. If the information is not easily reachable, they will scroll down to the next app on their screen and attempt to buy there.

Leveraging Apps

You will want to encourage your customers to download your app. The easiest way to persuade them to put your app on their device is to run some kind of a promotion where they will receive a discount for downloading the app. There are other incentives that you can use to convince customers to give your app a try. You can have a referral program where your customers earn rewards when they refer someone else to your app and that third person makes a purchase. You can also integrate your app with the rest of your social media strategy. When you heavily promote your app using Facebook and Twitter, it helps convince customers that they cannot live without it on their mobile device. You can also rely on a paid advertising campaign on social media to promote your app and make customers aware that you have one. The bulk of your advertising strategy should be driving customers to migrate towards using your app.

You should not be afraid of the mobile app economy. Instead, when you get out in front of it, apps can be a valuable source of profits.

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