Reviews are important to the image of your business. Customers will choose whether to go to your business depending on the reviews others leave. If those reviews are positive, you will gain more customers. But how do you get customers to leave positive reviews about your business?
Offer Memorable Service
One way to convince customers to leave positive reviews is to offer them memorable service. Customer service should be your top priority for your business. You want your customers to enjoy their experience. Do everything in your power to make their experience a good one. For example, if you own a restaurant, and their meal was served cold, you can offer to remake it for them free of charge. You may not be able to please everyone who enters your business, but you can do the best you can to be helpful and considerate, putting their needs above your own. They will remember, and it will show on their reviews.
Send Message Reminders
Another way you can get customers to leave reviews is to remind them. People are forgetful because their lives are busy. They dash off to their next engagement, forgetting the experience they had at your business. Reminding them to leave a review will remind them of their experience at your business and can prompt them to respond. When you send a reminder, send a text. Sending texts is far more effective than email marketing. People check their text messages and respond to them much more frequently than they do emails.
Another way to get customers to leave reviews is to offer them a reward for doing such. It doesn’t have to be a large reward, but it should be something worthwhile to them. For example, you can offer them a discount on their next purchase if they complete a review. You can also offer them a free side dish or dessert if you own a restaurant. Rewards are enticing to customers, especially if it is something they already want. You want the reward you offer to be worth the effort they put into writing your business a review.
Reviews are important to your business, but it can be difficult to entice customers to leave one. But by offering memorable service, sending reminders, and offering rewards, you show your customers that you value their feedback, making them more likely to leave you a review.
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