In the past, people had to visit stores in order to get a first impression. These days, however, it’s all digital. Many businesses have been able to evolve and reach new heights thanks to technology by incorporating their own websites. Your business may have its own website, but it could be lacking in terms of accessibility. Here’s how to make your website more accessible to customers.
Think of Users With Disabilities
When making your website more accessible to customers, you want everyone to have easy access, including those who have a disability. People with disabilities such as dyslexia, ADHD, or any type of blindness can especially have a hard time using your website. Granted, this does depend on the disability, but it’s important that everyone can access the website. Try to keep your website detailed, but easy to read. If you have any videos, add a transcript or subtitles, so people who are deaf can understand. Using color control will make accessing your website easier for people who are color blind.
Optimize It for Mobile
If you thought people mainly use computers to access your website, you’d be wrong. In fact, around 80% of Americans own a smartphone, and many people use their phones as the primary way to surf the web. So, you need to take the necessary steps to make your website mobile-friendly. It is possible to display the desktop version of your website on a phone; however, most consumers will find it clunky and difficult to navigate. A mobile version can condense all of the relevant information and features to ensure the website is easily accessible for mobile users.
Use Alt Tags
Almost every website utilizes alt tags. Alt tags are a type of HTML code that helps make it easier to incorporate pictures and descriptions. These not only assist search engine crawlers indexing the content, people who are visually impaired benefit from them as well. To give you some more detail, let’s say your website has a program that reads your content out loud. You would put “read aloud” in the alt tags, which informs the customer of what they’re looking at.
Having an easily accessible website not only benefits your customers, but it also benefits the business by giving you a competitive edge because you are getting a percentage of customers. others are not. Not everyone includes accessibility concerns to their website, so if you do, it can widen your customer pool. If there’s one thing consumers want, it’s quality content and responsive sites.
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