Direct mail. Mail boxes

Learning about all of the parts of business advertising can be complicated and confusing. Once you figure out copy, layout and your intended audience, you still need the critical factor of having beautiful images of your products to help with sales. While almost everyone has a decent camera attached to their hip these days, not knowing photography rules can make your pictures look lifeless and dull. How can you take pictures which will really draw in customers? How can you learn to take pictures which are both beautiful and informative?

The Background

You can take a spectacular picture and accidentally have something happening in the background which ruins it. Are there street lamps growing out of your subject’s head? Is there trash or something unsavory happening behind your focal point? Even a lovely picture can be ruined by not checking the background for distractions. Multiple points of view must be considered to have a strong background. If you’re taking a picture of a lot from the air, for example, the whole scene must be considered. From an aerial view, any paint lines you have on your asphalt will show up, so if you want them to look good it’s best to re-do the asphalt striping as needed.

Pristine Cars

If you’re taking photographs of beautiful automobiles, it’s critical to think of your subject as if it’s an individual. You wouldn’t take a photo of a beautiful person without telling them if they had spinach on their teeth or if their hair was messed up. Having a car be likewise prepared for photos is critical. Along with a unique background perspective, finding an interesting angle is critical. If the car has any specialty features, screens, details work, etc, those are wonderful focal points for you to concentrate upon.


Photographers know that there are specific times of day that natural lighting needs the least post-editing work. The best, just before sunset, is called the Golden Hour. Right after sunrise, and just before sunset, are sources of beautiful lighting for almost every subject. Sun during the daytime is often harsh and will create awkward shadows and mirroring that you’d like to avoid. However, being able to have warm natural lighting can save you several steps.

High Resolution Images

Realistically, for a mailer, you’re not going to be printing over about the size of an 8×10 photograph, and often much smaller. Unless you are planning on blowing up your pictures for poster size, in which case you’re probably hiring a professional photographer with specialty equipment, you should be ok working with any camera with abilities to make a print over 300dpi. Even a phone camera should have this capability. However, not all cameras are created equal, so testing your phone’s ability to make decent prints is a good idea. If you have access to a good commercial or prosumer grade DSLR camera, however, this will help you immensely.

Use a Tripod

There are tripods available for many types of cameras, and you don’t need to use a specialty camera to use one. Using a tripod is a great idea for several reasons. It will help you get great angles and frame the picture beautifully. It helps you to make sure your hands don’t shake while taking photos. It can help make sure your pictures don’t have added blurriness. Adding a remote shutter button can help your photographs level up. This means you can set up your camera in spaces which otherwise might not be accessible otherwise.

The Rule of Thirds

The rule of thirds will help you produce excellent photos for whatever product you are shooting. You know that learning the rules helps you to play within them. In this instance, it’s easier for you to learn to take excellent photography by learning the rules. Generally, breaking a photograph into thirds both horizontally and vertically, and placing your subject matter alone those ley lines can help focus the eye and make the photograph more effective. However, simply understanding this concept and looking and examples of it can help you be able to frame subjects more effectively, even if not fully following the rules.

Shoot for the Edit

The magic of photography is that you need a quality image, but that after that it becomes critical to learn to edit your photographs. Don’t expect each photo to be perfect. Instead, focus upon what is excellent in the image, and learn basic editing skills in order to perfect each. Then, even if your images don’t turn out the exact way you’d like the first time, you have a chance for making them better before printing. Even the best photographers have to use filters and different settings in editing programs to tweak photos. There are filter packets you can purchase from professionals which will help do the professional edits in one or two button clicks.

Move Around

Your subject might look static while still, but you can make dynamic photographs by bringing them onto the road, literally. You can take pictures of a moving car from another car alongside. You can also try panning across with your camera. Night photography needs different settings on your camera, but can also be beautiful when a car is in motion. This is a time when using a tripod and a remote shutter for your camera can be particularly helpful! You will have to decide if you need the background blurred or in high focus, which will determine your shutter speed.

Cars are beautiful and as individualized as the humans who love them. Learning how to photograph them effectively can be as artistic and powerful as their owners as well! A few tips and tricks to learn how to make boring photographs into dynamic, powerful, and effective ones only take a few extra minutes of learning how to set different camera settings, and using a few extra tools. But the more effective photos draw eyes to your work, which sells your products faster!