Marketing your personal brand online can be a challenging task if you don’t have the right tools. In a lot of cases, the online world is pretty oversaturated. When many people hear this, they get discouraged and decide to quit. However, if you remain consistent, diligent and innovative with your tactics, you can successfully promote a solid personal brand online. Consider using these channels.
1. Create a branded theme.
When it’s time to create an online brand, you have to think about the visual aspects. People fall in love with what they see first. So, it’s important to pay attention to the colors, fonts, and filters you use. It’s actually a good idea to consult a graphic designer to help you come up with a theme that works for your business. Once you figure out what your theme is, stick with it. People like to see consistency and it will help you remain recognizable. The more people recognize you, the more you’ll stand out.
2. Choose the right social media channels.
Depending on the type of business you own, you will want to get on social media. If you are a fashion blogger, Instagram may be the place for you. If you own a children’s boutique, Pinterest might be a great place for you to promote your merchandise. If you are a political pundit and like to share your thoughts on a consistent basis, Twitter might be the best place for you. If you are into television hosting, Facebook and YouTube will be the best places for you to thrive with video marketing. Take a look at the popular brands in your niche and see where they hang out. This will give you a hint as to where you should be.
3. Implement an email marketing strategy.
Building an email marketing list is so important for any personal brand. Social media channels will always change their algorithms and platforms can shut down. But when you build an email list, it’s something that you own forever and no one can take that away from you. It’s also a great way to directly contact your customers because most people check their emails two to three times a day at the very least. In order to build your list, consider giving something worthwhile away for free. When you have people on your list, make sure to be in contact with them on a regular basis. The more you stay at the top of mind, the more they’ll remember you when it’s time to buy.
4. Stick to a schedule.
It’s wise to be consistent with whatever strategies you choose because the market is oversaturated. Come up with an editorial content schedule and do your best to stick with it. There are tons of scheduling programs that allow you to schedule your posts in advance. So, there’s really no excuse for missing a deadline when there’s something automated that will do it for you. If you’re going to take the time to invest in a personal brand, this also involves an investment of your time. Be consistent to play the game.
5. Use search engine optimization.
Search engine optimization is key because people need to be able to find you. Do some research to find out what keywords are the best to use for your niche. When it’s time to create content, make sure you use those keywords. When people put particular keywords in Google, your work should come up on the first page. This is not a tactic that will work overnight. You’ll have to put in the time to make this a fruitful endeavor. When it comes to social media, use hashtags as your keywords.
6. Invest in the right resources.
Some of the best resources to take a vantage of include video editing programs and professional photography. You’ll want to make sure that you’re able to put forth a polished product. In most cases, this effort can’t be done alone. You’ll want to utilize the expertise of contractors who are professionals in their field. If you’re writing a book, hire an editor. If you are a visual storyteller, hire a good photographer. These details will make a big difference in how your personal brand is perceived.