Everyone starts a blog with the hope that they will get the audience interested in their writing and that they will gather a following and ultimately, earn money as they tell their story. However, at some point in the process, most bloggers realize that having a great story to tell is just one part of the process and that there is more than you need to do to boost your blog’s visibility. One of the most important things to do to make sure that it is visible to potential visitors is search engine optimization. Here are some of the tricks which you can use to make the blog more SEO friendly.
Hosting and Setup Matters
When choosing a host for your blog, it is important to note that making your blog SEO friendly might change depending on the web hosting platform. One of the mistakes which bloggers make when they are creating content is that they do not add these simple and yet so essential bits to their posts. When creating a post, make sure that you have a focus keyword and ensure that the keyword is in the title of the post and also that it occurs at least several times throughout the article. It is also essential to make sure that any pages or subdomains that you make under the main blog will have a web copy. When you create the web copy, you will be prompted to add an SEO title, and a Meta description. These are the components of the website which will be used by SERPs in the ranking.
Do Keyword Research
Another important thing which you need to consider when trying to optimize your website for SEO is the keywords which you are using for the individual blog posts. Make sure that you do your research properly and find out which keywords are best suited for your niche. Incorporate these keywords into the posts which you make, but be careful not to stuff the content with keywords because that will be bad for SEO. The ideal keyword density is between 2 and 3 percent. In addition to using the keywords with the content, you should also consider having Alt image tags and in the photo description, make sure you include the keywords which you have chosen.
Invest in SEO Friendly Content
There are other things besides keyword richness which make content SEO friendly. For instance, the quality of the information which you are giving out will always be the most important thing about it. If you are not starting a blog to tackle a new and not previously handled topic, then you will need to get new and creative ways to reimagine the existing content. The only way Google will rank you well for the content is if it is actually helpful to readers and it is not a revision of everything else which has been said about the topic in the past. The structure of the content also matters a lot, the latest algorithm from Google favors list type articles and highly structured content. This does not mean that you have to make a list for everything, just make sure that enough of the content complies with the set SEO rules. Also, make sure that your articles are between 300 and 700 words, as this is the ideal length for SEO friendly blog posts.
Use a Plugin
Another important tool that can help you optimize your blog content for SEO is to add a useful plugin. The ideal SEO plugin helps you in the following ways:
- Allows you to add a Meta description to your web copies
- Analyses the content based on the Flesch reading scale to determine whether it is readable enough or not
- Reviews whether you have used the keyword in the five most important parts of your article.
- Checks to see whether the content has an internal link and an external link, which are both good for SEO
- Cross examines whether you have other posts and pages within the site where you are using the same focus keyword as this could mean that you are competing with yourself.
- Scans the images to see whether there is Alt text and other important captioning information.
There are many plugins and tools which are available and can be very useful in helping you optimize your web content. When you install a plugin, you have to make sure that you pay for the premium version because it usually has the best features. Most importantly, make sure that the content you post on your blog is 100 percent original. Use plagiarism tools to check and ensure that the content does not match anything else posted online as this could have serious consequences in terms of your SEO rank.