As your pest control business finds growing success, you may start thinking about whether or not it’s time to expand. Business expansion allows your business to generate even more profits, which is pretty much always a good thing. If you’re leaning towards expanding your pest control business, there are some things you need to have on your radar.
Stepping Up Your Marketing
Because you’re growing your business, you’ll also need to grow your clientele. This will be necessary to ensure that you have the income to support your business expansion. To do so, take steps to increase your marketing efforts. If your expansion involves covering more areas than you did previously, you’ll want to reach out to consumers in the new area. Advertise your expansion on social media. Consider sending out fliers via direct mail. You might even consider setting up a referral program.
Expanding your business and offering services to more people means you’ll need to get more equipment. You’ll need more of your chemicals, sprayers, traps, bait, repellers, PPE, foggers, ladders, endoscopes, basic tools, sealants, spill kits, first aid supplies, and company vehicles to transport all of it and your employees in. It’s a lot to purchase, and can add up quickly. It’s best to buy a vehicle already modified for pest control use. You may be able to purchase other supplies in bulk, which can potentially help you save on costs.
Hiring More Employees
Along with all the extra equipment and marketing, you’ll likely need to hire more employees to fulfill the extra work orders you’re expecting to have thanks to your expansion. When looking for employees, you want to find candidates with a solid work history, experience that is relevant to the job, and who have good communication and customer service skills. Being certified already is a plus, but they don’t have to be as long as you’re willing to train and certify them after they are hired. Once you have a good team of new employees, make sure you take steps to retain them so you don’t have to deal with a high turnover rate.
Expanding is full of growing pains, so you’ll need to make sure you’re prepared. Because expanding means increasing your customer base, you’ll need to step up your marketing efforts. You’ll also need more equipment and more employees. Each of these things comes with their own sets of costs and things to be aware of, so be sure to plan accordingly.
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