A company that has an excellent reputation is a company that is more likely to survive for years or decades into the future. This is because it will be able to attract and retain customers who will buy its products for years or decades into the future. Therefore, it is vital that you understand how to cultivate a positive image in an era where both accurate and inaccurate information is freely accessible to consumers.
Create Articles for SEO Purposes
Each time that you create a positive article, blog post or similar type of content, it pushes potentially negative content further down the search results. When someone types in the name of your company or its owner, the positive content will be the first thing that he or she sees. This makes it easier to create a good first impression on a potential customer.
Stay Active on Social Media
One of the most effective ways to manage a brand’s reputation is to create a robust social media presence. This makes it possible to directly refute adverse reports by newspapers or other traditional media outlets. It also allows your company to establish relationships with customers, which can help to cultivate goodwill. That goodwill can come in handy if a negative event does occur. While you’re at it, you’ll want to take advantage of the any Google business pages or Yelp pages that might be up and about. You’ll want to claim these and make them as accurate as possible, adding a link to your site, double checking address, updating any contact information, and categorizing it accordingly. This will help people who primarily use Google to find new places to shop or eat find your business.
Ask for Customer Testimonials
When a person is researching a company, they will want to see what others have to say about its products or services. By posting testimonials from previous or current customers, it can establish a brand as one that can be trusted to provide good value for a buyer’s money.
Get Active on Forums and Blog Comment Sections
If you find out that a blogger is saying bad things about your business, post comments on posts defending your company. The same tactic can be used on forums and any other site where negative information is being posted. This can be a great way to deny what is being said or to elaborate about a problem that occurred in the past and how it was resolved to the customer’s satisfaction.
Post Videos on YouTube
In some cases, simply telling people about the great things that your product or service can do isn’t enough to win them over. Instead, you will need to show them how great your products are or how great your company is at offering the best customer service. Putting videos on YouTube can help to demonstrate conclusively that your target market should believe the company’s claims.
Post Candid Pictures or Videos
A candid picture of someone wearing a branded hat or t-shirt could act as social proof that your brand is worth associating with. It can have the same impact as a testimonial except that the person in the photo or video doesn’t need to be an actual customer to participate.
Research Your Customers
When you collect data on your customers, you learn more about what is important to them. For example, it may be possible to determine what types of words or phrases in an advertisement compels them to buy a product. The company could also learn what kind of values they want to see from a brand, which can help in creating future content aimed at portraying the company in a good light.
Make an Effort to Do Good
To be seen as a good corporate citizen, it can be a good idea to showcase your charitable efforts as well as those of your employees. This could mean posting photos of your employees building a school or a video that you created aimed at raising money for victims of a natural disaster. Beyond charity, you can also make efforts to become a green business. Do right by the environment by recycling paper goods, old electronics, and other recyclable waste your business produces.
Buy Potentially Embarrassing Domain Names
If you think that there is a domain name that could be used to portray your brand in a negative light, buy it before anyone else does. As part of the business formation process, come up with a list of any name that sounds similar to your own company name. This may prevent a customer from accidentally going to a site meant to dissuade that person from associating with the brand.
Enforce Your Legal Rights
While it is easy to post content to the internet in an anonymous fashion, it doesn’t mean that others can blatantly lie about your business. If you find photos, videos or articles that lie about what your company does or who it interacts with, it may be possible to take legal action. This could result in the offending party being forced to remove material or issue an apology. Monetary damages could also be part of a settlement with someone who posts false information about your business on the internet.
It is critical that you take steps to manage your company’s reputation online as any piece of negative or misleading information could go viral without warning. By understanding the countermeasures available to your business, it can protect your brand from being wiped away in an instant.