Perhaps the most significant component for successful fundraising is the competence and quality of the fundraising team. It all comes down to teamwork. Here are some ways to foster this in your own work.
Selling the Benefits
Those who give money to a nonprofit, likely care deeply about the work the nonprofit performs. In order to attract, keep and expand the number of donors, it is necessary to offer them something of value. This could come in the form of limited items, inscribing donor names on a plaque, tax breaks and much more.
If your nonprofit holds a fancy dinner and auctions off autographed sports memorabilia and vacation packages to raise money, you want your fundraising team to really emphasize the value of these items. Make sure you research your donor interests and cator to that! Be sure to also talk about how much good the donors are doing for the nonprofit’s cause.
Volunteers are at the heart of the work a nonprofit performs. No one carries the torch higher and longer than a volunteer converted to the cause. Your volunteers must form a cohesive team with a professional commitment to teamwork and the nonprofit. Give your volunteers constant praise. Take note of what they do and remark on it positively. Happy volunteers will be encouraged to shine and use their gifts and talents in the roles they play on the team.
Fortunately, it’s possible to improve team cohesion if that’s an area that could use a bit of work. Ways to keep the commitment to teamwork alive can be as simple as saying “Please” and “Thank you.”
Get to know the volunteers. Listen to them. Encourage them to listen to each other. When they feed off one other’s ideas, the team will begin to gel. A cohesive group’s members influence each other’s conformity to the group’s mission. Loss of cohesion may be signaling the need to revisit the nonprofit’s core values.
A Successful Event
Other than the satisfaction of meeting the nonprofit’s benefit goals, perhaps nothing brings a fundraising team together more than a successful fundraising event. There are several steps to a successful fundraising event, including the purpose of the event, the fundraising goal, budget, leadership, target audience, set-up, marketing, sales, practice or audition, and thank you.
Successful fundraising teams are composed of a cohesive group of like-minded people focused on the nonprofit’s mission. Focus on making your team a strong one, and you’ll be on the road to success.
Here’s another article you might like: 4 Essential Assets Your Ministry Needs to Succeed